The other day we read an article about how email is soon to go the way of letter-writing – done in by such things as Twitter and Facebook.
Indeed, the changes reach far beyond that. A case in point is the news that CIRM Chairman Robert Klein is being honored for his leadership in stem cell research.
When we Googled the terms “klein research america,” a reference to the award from “Research America” came up in the No. 5 position. But it linked to an item from Twitter (known as a Tweet) – not the announcements from Research America or CIRM. Neither showed up on the first four pages of the Google search results.
We first learned of the award this week when Klein's face popped up on the CIRM home page in a position that rotates images of various CIRM items. You can find him there every 16 seconds or so, or you can read the release from CIRM. Here is a link to the Research America announcement.
Hey - sorry about the bad SEO on our part. We haven't actually issued a press release about our award winners yet, but we did announce it in our e-newsletter and update our awards page (www.researchamerica.org/advocacy_awards), which we then tweeted. We're excited to honor Dr. Klein and his work, and hopefully our page will bump up in the Google rankings thanks to your link.
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ReplyDeleteA coup -- that's the significance of having the Twitter feed on the Klein announcement so high on a Google search. I have never seen a Tweet that high before. My item was intended to touch on the changing nature of info dissemination in the cyberspace age. No criticism really. Thanks for your comment.
ReplyDeleteYou might try your search again.
ReplyDeletehttp://ipbiz.blogspot.com/2009/10/twitter-tweet-today-gone-tomorrow.html
You make a good point in your post, Larry. Internet searches can be volatile. One moment's high-ranked link can be buried quickly. However, if you are interested in fast results, it could be that a Tweet will pop up more quickly than a press release. Something for flacks and other information-oriented parties to think about.
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